Why Does a Tan Look Healthy?

Beauty is subjective, and everyone has different tastes. But there’s a commonly held belief that tanned bodies just look healthier. Why is this? Let’s take a look at some of the reasons why a tan looks healthy.

The Main Reasons Why a Tan Looks Healthy

1. A Tan Can Hide Skin Imperfections

Most of us have skin imperfections ranging from scars and stretch marks to freckles and dry skin.

And while I’m all about embracing imperfections (in fact, our imperfections and differences make us unique and beautiful), I also completely understand if you want to make them less noticeable. A tan can do that.

For example, if you suffer from flaky, patchy skin, there are a number of self-tanners for dry skin that are specifically formulated to improve the texture of the skin and provide deep hydration while also giving the skin a natural-looking glow.

Self-tanners can also help to diminish the appearance of stretch marks, scars, and freckles.

2. Tans Are Associated With The Outdoors

The most “natural” way to get a tan is to spend time outdoors in the sun.

In fact, in order to help ensure that you get your required dose of Vitamin D, it’s recommended that you spend 20-30 minutes in the direct sun a few times a week (1).

Beyond the Vitamin D boost, spending time outdoors is universally known to be good for your both physical and mental health.

While there’s always too much of a good thing (particularly when it comes to sun exposure) it makes sense that people would associate tanned skin with someone who lives a healthy, outdoorsy lifestyle.

3. Tanning Improves Muscle Definition

Have you ever wondered why bodybuilders get deep, dark spray tans before they get on stage? It’s because a tan improves muscle definition.

And while the majority of us don’t have bulging, striated muscles a la professional bodybuilders, even a modest amount of muscle is further highlighted and defined by a high-quality fake tan.

4. Tanning Can Improve Self Confidence

Self-confidence is a key factor in positive mental health (2). And for many people, feeling good about their appearance greatly improves their self-confidence.

A fake tan can hide skin imperfections, improve muscle definition and give you an overall glow that makes you like what you see in the mirror and thus, improves your self-esteem.

How to Get a Healthy Tan

The safest way to get a healthy tan is by using a fake tanning spray, lotion, or mousse.

However, a moderate amount of sun exposure is important in order to maintain vitamin D levels and of course, sun exposure can also result in a tan.

There are a variety of factors that determine how quickly your skin will tan in the sun, including your skin tone, the climate, and altitude, your distance from the equator, and the time of day you’re in the sun.

Because of the risk of skin damage and the number of variables at play, the best way to ensure a safe, even tan is by using a fake tanner.

#1 Healthy Tan Recommendation

st tropez tanning mousse

St Tropez Self Tan Express Bronzing Mousse

✅ Lightweight formula

✅ Easy to apply

✅ Results in as little as one hour

✅ No fake tan smell


  1. How To Safely Get Vitamin D From The Sun. Healthline. https://www.healthline.com/nutrition/vitamin-d-from-sun
  2. https://www.frontiersin.org/articles/10.3389/fpsyt.2019.00698/full

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